The quiet erosion of inbound For more than a decade, inbound has been the default growth engine for B2B firms. Publish content. Optimise for search. Wait for leads. That model is weakening. B2B buyers now research without suppliers. AI-powered search, summaries, and recommendation engines answer questions before prospects ever reach a website. Traffic declines quietly. Attribution becomes murky. Lead volumes soften quarter by quarter — often explained away as “market conditions”. When an AI...

Generated by Claude AI The tech world is buzzing about AI agents. Gartner predicts 40% of enterprise applications will feature AI agents by the end of 2026, up from less than 5% in 2025. Salesforce is targeting $60 billion in revenue by 2030, tied to AI platform adoption. PwC reports 88% of executives plan to increase AI budgets due to agentic AI. But is this tech provider's excitement realistic for widespread adoption among companies anytime soon? Well, the vast majority of UK SMEs aren't...

Don’t get confused by new tech automation. Thomas List presenting to clients In our rush to scale, automate, and excitement about AI,...