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Sales and Marketing Foundation
for B2B Startups

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We start with the often-ignored basics.

 

Every business owner aspires to increase sales. However, the practical challenge lies in the details beyond the first draft. The initial version of ideal customers and value propositions can be false friends without a strong element of competitive differentiation. 

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How do you achieve sales growth and set your company up for long-term success?

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This is where my extensive experience comes in. I have a proven track record of helping organisations develop and execute successful business development strategies. We focus on core areas that directly impact your sales outcome. 

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  • Your Ideal Customer Profile (ICP): Let's pinpoint the customer who benefits most from your offerings. This laser focus ensures you attract the right leads, maximising sales efficiency.

  • Compelling Customer Value Propositions (CVP): What makes your business unique? We'll work together to articulate the specific value you deliver to your ideal customer profile (ICP), differentiating you from the competition.

  • Winning Competitive Strategy: We'll analyse your market landscape, identify your strengths and weaknesses relative to competitors, and develop a plan to gain a sustainable edge, including sales tactics. 

  • Marketing Efficiency: Let's ensure your marketing efforts reach the right audience at the right time, maximising return on investment (ROI).

  • Sales Pipeline Governance: A well-defined sales pipeline enables you to track leads accurately, forecast sales effectively, and identify any bottlenecks hindering your growth.

  • Sales Forecast Process: Accurate sales forecasts are essential for informed decision-making. We'll work together to build a reliable forecasting system tailored to your business.

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Read further about

How Small B2B Companies Can Kickstart Lead Generation Without Breaking the Bank.

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Sales growth comes from persistent differentiation and clarity about your sales process.  I help you establish a scalable sales engine for a prosperous future.​

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