Business Development Strategy
with a Human Touch
Too many capable SME leaders find themselves trapped in the complexity of their own success. What started as entrepreneurial energy becomes endless firefighting. Teams work hard in different directions. Growth requires constant personal intervention.
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I founded T.L. Advisory because I believe there's a better way—one where structure creates freedom, alignment generates momentum, and your business develops its own sustainable growth rhythm.
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My purpose is simple: help you build a business that works as well as you do, where every part of your organisation pulls in the same direction.
Alumni
I Teach to Fish
Not Just Strategy Implementation
I don't sell blueprints or leave you with plans on slides. I offer calm, hands-on support to help you move from complexity to clarity, working alongside your teams to implement change, not just design it.
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Five-Dimensional Alignment
I enable business growth and organisational efficiency by aligning product development or service delivery with sales and marketing across:
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Shared priorities and leadership vision
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Organisational structure
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Business processes
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People capabilities
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Supporting systems
AI Integration Without Loss of Control
Throughout our work together, I teach and coach your teams about ways AI can increase productivity while maintaining control over your business direction.
Why I Work With Only a Few Clients at Once
I deliberately limit the number of clients I work with at any time.
This isn't about exclusivity—it's about effectiveness.
Fundamental business transformation requires deep understanding of your specific context, hands-on involvement with your teams, and the flexibility to adapt our approach as we learn what works best for your organisation.
This level of engagement is impossible when spread across dozens of clients.
By working with fewer businesses, I can provide the focused, personalised support that creates lasting change rather than superficial improvements.
My Story
25 years in the tech B2B industry taught me to ask the right questions
... and some answers, too.
I was privileged to work with some of the tech industry's most successful leaders and businesses across product development, marketing, business development, delivery and customer success. Today, I share my experience and the latest best practices to help organisations achieve sales growth through an integrated business development strategy. I offer bespoke assessments, heatmaps, improvement plans and transformation guidance for B2B companies.
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Over the past two decades, I have witnessed success and failure across various business lines in dynamic and efficiently managed organisations.
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My journey through the technology industry has encompassed various roles, including
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sales,
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pre-sales,
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business development,
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product strategy,
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service delivery,
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customer success,
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and leadership of global programs.
I've had the pleasure of guiding international teams and working in various Oracle EMEA Strategy Boards, where my multi-functional background has been instrumental in sparking and steering numerous European and global initiatives.
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While collaborating with senior professionals, I realised the impactful value of my business insights and the remarkable speed at which transformations can take root within dynamic organisations.
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CEOs and Sales Leaders are passionate experts in their domains and industries. Yet, despite past investments in sales and marketing teams and technology, they often struggle to achieve a continuous flow of sales leads that support their revenue growth ambitions.
This is where my extensive business experience comes into play. I help my clients adopt an integrated business development strategy based on existing situations, teams, and systems, with some pragmatic changes to achieve industry best practices.
Witnessing the swift impact of collaboratively crafted strategies feels wonderful. It is a win-win scenario for my clients and myself.