The quiet erosion of inbound For more than a decade, inbound has been the default growth engine for B2B firms. Publish content. Optimise for search. Wait for leads. That model is weakening. B2B buyers now research without suppliers. AI-powered search, summaries, and recommendation engines answer questions before prospects ever reach a website. Traffic declines quietly. Attribution becomes murky. Lead volumes soften quarter by quarter — often explained away as “market conditio

Generated by Claude AI The tech world is buzzing about AI agents. Gartner predicts 40% of enterprise applications will feature AI agents by the end of 2026, up from less than 5% in 2025. Salesforce is targeting $60 billion in revenue by 2030, tied to AI platform adoption. PwC reports 88% of executives plan to increase AI budgets due to agentic AI. But is this tech provider's excitement realistic for widespread adoption among companies anytime soon? Well, the vast majority of

Don’t get confused by new tech automation. Thomas List presenting to clients In our rush to scale, automate, and excitement about AI,...

The challenges of scaling sales are not just about hiring more people or increasing outreach. The real advantage comes from improving the sales organisation's structure, processes, data, and discipline. That’s where sales operations improvement becomes a strategic lever.

B2B Lead Generation Starter Kit Let me paint a familiar picture. You run a small B2B company, and the pressure is on—you need leads, but...

An integrated approach Business Development Strategy combining processes, systems and content across every stage of your customer's...

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Highlights from the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of...

Strong partnerships lead to satisfied customers and shared success faster at lower individual costs.

A content strategy is more than just a collection of blog posts or social media updates.