Business Development Strategy and Transformation Consulting
I believe that small to medium-sized B2B companies, as a vital force in the economy, deserve clear and experienced guidance that suits their context—guidance that supports growth without fostering dependency or unnecessary complexity.
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My aim is to see my clients' companies grow with clarity and structure, where product, sales, and marketing are aligned, enabling the business to develop naturally rather than through relentless effort.
Is your growth strategy creating clarity or complexity?
Most SME leaders I speak to aren’t short of tools or data — they’re short of clarity.
I help you define a business development strategy that connects your sales goals, buyer journey, and messaging, so your team finally works in sync. It’s not just a plan on a slide — it’s an approach we refine together and test in-market
I collaborate directly with CEOs and founders before engaging with their teams to pinpoint what hinders their progress, introduce structure to their approach, and help their teams operate with greater focus and reduced friction.
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All along, I teach and coach my clients at all levels about how AI can increase productivity without losing control.
"Working with Thomas has been one of the most valuable decisions I've made since starting Quollify. He brings a calm, experienced voice — an authentic sounding board who listens carefully and speaks with grounded insight. His advice is strategic and incredibly down to earth, making it easy for everyone — from senior leaders to operational teams — to understand and act on it.
What really sets Thomas apart is his strength in aligning people. He has a rare ability to get individuals and teams moving in the same direction, especially during times of change. He’s a strong motivator and a skilled moderator — the kind of person who creates clarity and momentum in complex situations.
Above all, Thomas is honest. He doesn’t sugar-coat things, but he always communicates with respect and purpose. Over time, he’s become a trusted advisor across our business — supporting not just our people and team strategy, but also our thinking on global markets and go-to-market approaches. If you’re looking for someone who brings clarity, energy, and real-world experience, I couldn’t recommend him more highly."
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Ron G Holland, Chairman of Quollify and Bestselling Author
Here are some of the typical challenges I have been solving over the years.
Sounds Familiar?
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"We are finding it difficult to generate quality leads, wasting time and resources."
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"Our sales process lacks structure, leading to inconsistent results."
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"Our marketing campaigns are not performing well, and we’re unsure of the reason."
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"There is a complete misalignment between our sales and marketing teams, resulting in missed opportunities."
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"While we have a strong product, we struggle to convey its value."
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"Our lengthy sales cycles are impacting our profits."
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"Customer acquisition costs are increasing dramatically."
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"We don’t have the in-house expertise or bandwidth required to manage changes in sales and marketing.
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"We think we know what to do, but we need greater clarity."
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"We face challenges in scaling our sales team—we need a solid structure."
I help you get to the root of your business development challenges — and build the strategy and structure — before coaching your team through the transformation.
I work as your sounding board to uncover what’s really holding back your business development efforts, whether it’s strategy, structure, or team alignment. I’ll analyse your current situation and offer practical, best-practice adjustments based on what works in your industry. We can solve specific challenges or shape an end-to-end business development strategy. I work closely with your teams to implement the change, not just design it, always hands-on, always alongside you. I also coach individuals and groups on the job, giving real-time guidance so they can apply immediately.
My approach is simple:
I don’t just give you fish — I teach you and your people how to fish for long-term success.
Personal, Practical Guidance That Strengthens Your Team—No Fluff, No Long-Term Dependencies
When you work with me, you benefit from real, hands-on experience across all key B2B functions, from the ground floor to the boardroom.
I integrate seamlessly with your people, acting as a frictionless extension of your team. My mindset is always people-first: practical support on the spot, where needed most.
I’m committed to your success and work on a fair, win-win commercial basis — no inflated promises, no hidden agendas. I’m not an automated marketing agency selling generic playbooks or a consultant who creates more work to stay around longer. I coach your people on the job so they grow professionally and your organisation gains long-term capability that sticks.
What Growth Barriers Are You Ready to Remove?
"We couldn’t have asked for better support than what Thomas has given us — sharp advice on sales, business development, pricing, and onboarding, always paired with a genuine commitment to our success. His guidance has been a trusted part of our journey, providing clarity when needed most, challenging our thinking at the right moments, and ultimately helping us make smarter decisions and grow stronger as a team and a business."
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Adi Hristova, Co-Founder of Growyze
Learn more about
The Business Development Continuum
An integrated approach combining processes, systems and content across every stage of your customer's journey.