Does your sales growth feel like carrying a boulder uphill?

As a CEO or CRO, you’re likely feeling the weight of your company’s performance squarely on your shoulders. Your sales and marketing teams are working hard—yet the numbers tell a different story.

Your pipeline isn’t growing.
Marketing campaigns deliver impressions but not leads.
Sales meetings are frequent, but deals are scarce.

Every month without a breakthrough eats into your bottom line and nurtures doubt. How much longer can you sustain this without a clear direction forward?

Assess and Refine Your Integrated Business Development Strategy

A closer look at various client situations reveals the issue: organically grown teams and processes have created inefficiencies. Leads fall through the cracks, customer handoffs are clunky, and the systems aren’t providing the correct data for informed decisions. Everyone’s working hard, but misalignment is holding progress back.

The turning point comes when leaders take stock. By evaluating processes, data, people, and systems, they uncover opportunities to adjust their end-to-end approach. Streamlining workflows, integrating tools, and ensuring alignment between sales and marketing creates clarity and cohesion. The result? Shorter deal cycles, better-qualified leads, and a clear path to scalable, predictable sales growth.

This isn’t just theory—it’s a proven way to turn flat sales into sustainable success.

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Your journey to industry best practice and beyond

Get ready to reset for sustainable sales growth in three simple and proven steps:

Scoping: With your leadership team, we will summarise your vision and define the functions that need the most impactful improvement.
Interviews: Gathering information from various functions about your current ways of working.
Your bespoke Heatmap: The interview output will result in a colour-coded heat map comparing your current state against industry best practices for hundreds of parameters across functions. The heat map will also include recommendations for improvements focusing on major gaps.

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Your 360°Business Development Strategy Assessment will result in three outcomes

Strategic Alignment

Verify and align your significant business objectives with your business development strategy.
Take stock of your current way of working across multiple customer-facing functions.
Gain feedback from key individuals in your organisation.
Align functional teams and leadership

Your Bespoke Heatmap

Your heatmap will show how your business development efforts compare to industry best practices across 100+ criteria.
The heatmap covers six business functions: reporting & governance, data and systems.
Your current status will be determined through bespoke interviews aligned with your leadership objectives.

Your Action Plan

You will receive recommendations about high-impact, short-term improvement areas based on your heatmap.
Presentation and discussion within the leadership team to agree on the next steps towards industry best practices and beyond.
The implementation of improvements can be solely driven by your team or with our support.

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